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disadvantages of branded clothes

1599 Words 7 Pages. That being said, the logo should definitely be small and discrete, not one of those monstrous logos that screams "look! 3. using it as a status symbol. in order to lower their costs. So why the price discrepancy? Why is it that so many people these days wear clothes that absurdly advertise the shop? Being an online-only brand, as the Zappos' of the world can attest to, can be quite lucrative. Also keep in mind that different social groups may be differently impressed by different brands. “Every time a Brand is made, an angel loses its wings.” - Zuzu Bailey. In theory, "nicer" brands should sell products that are better, since they are more expensive, but as you probably know this is not always the case. This means there isn’t a need to spend for new clothes every semester and parents don’t have to deal with picky children who demand expensive brands or a certain style of clothing. The biggest disadvantage of branding is that it involves huge cost because brands are not created overnight and companies have to spend huge sums on advertising and publicity. THE ONLY REASON why customers will pay this premium price is the guaranteed quality. One major disadvantage of branding is the expense. Nevertheless, they do give intriguing results about how our behavior is unconsciously affected by brand logos. That certainly sounds worth it to me. The first thing to consider is if our assumption of equal quality is actually valid. Opening a clothing and shoe store is an exciting event for the shop owner who has a sense of fashion. But...companies can also take products that are more or less well produced, quality items, and price them higher than they need to. An example would be Apple and Samsung charging a higher price of their smartphones than Sony and Huawei because customers have that brand image that Apple and Samsung have the best quality when it comes to smartphones. Why Sharing? 3. So, I Should Buy Branded Clothing? One company or brand might not be able to keep up. Science actually backs this up, too. Wear whatever makes you feel good. After you create your account, you'll be able to customize options and access all our 15,000 new posts/day with fewer ads. The disadvantages of fast fashion include – not paying fair living wages to workers, poor working conditions, child labor, environmental destruction from hazardous chemicals, plastic-derived materials, and increasing amounts of water pollution and textile waste. There are probably brands that you trust and brands that you don't, and the reasons for this can vary from perception to lessons learned "the hard way.". And yes I know they've opened retail locations. They are also taking advantage of our desire to showcase our wealth and status by slapping brand logos on the products. shopping for new clothing is much quicker. Consumers are often confused in in product selection on account of the methods … For example, a group of hipsters may not find your Lacoste polo very impressive, but they could be impressed by your [insert non-mainstream brand] items. The answer is that these companies are taking advantage of our ingrained sense of higher price = higher quality. Now, I think this whole millennial idea of personal branding is a tad stupid, but it could be good advice nonetheless. Disadvantages: As far as disadvantages are concerned, they are a lot Fitting may not be accurate Durability of such clothes is less Such clothes don't have that much attractiveness in colour and design, also one doesn't get feeling of new clothes Branding helps the company in charging a premium price for their product because a strong brand can charge a higher price than its competitors which in turn leads to higher profit margins for the company. Trick question, it's both. Usually, school uniforms can be worn for a whole year or two. The customers always wanted products and services that are simple to use and they needs will be satisfied on the expected level. This contradicts the normal Law of Demand, in which the desire for a good is inversely proportional to its price. Veblen Goods exist because of our ingrained sense of quality. Now when I was young, I didn't think much of this because I cared very little about clothes. The disadvantages: If the two products that the brands are using to develop their co-branding strategy are entirely different or popular in different markets, the co-branding might be a total failure. This may seem very shallow, but, as I have said before, people are shallow. But when I got older and started actually buying clothes for myself, I noticed that these shirts were kind of expensive...like...much more expensive than, say, a regular solid-colored polo that looked the exact same from a place like Target. It's similar to basketball MVP, one bad pass can led to losing the game and you're no more perceived as MVP. Product image enhancement, since they are associated with another renowned brand. The biggest disadvantage of branding is that it involves huge cost because brands are not created overnight and companies have to spend huge sums on advertising and publicity. Corporate Clothing Pros. 4.Suggestions 4.1 Perfect the virtual fitting system Brand name clothing and accessories are designed to appeal to consumers, and they do so very well. If one brand can keep up with this demand, but the other cannot, then this outcome will drag down the reputation of both demands. Advertising has to be done consistently as doing it occasionally does not result in producing the desired result of creating a brand image in the minds of the customers. The potential new competitors will know that there is a strong leading brand and they may never make a decision to entry on the market. Now, studies don't often tell the whole story, so you should take them with a grain of salt. Most of the style experts on the interwebs will tell you that you shouldn't buy clothes with visible logos because you need to build your own brand. Part II: Charts and Graphs, Things I Learned from Rush Lyrics: The Analog Kid, Why I'm Getting a Little Tired of "Pro-Introvert" Articles. Certain areas of branding require extensive monitoring, as well as posing high costs and certain risks. 4. Why Simplicity, I want more features!? Product Review: Allen Edmonds Rogue Cap-Toe Bluchers, Product Review: Randolph Engineering Concorde Sunglasses, Watch Review: Invicta Pro Diver (Two Years Later). This is normally done through various marketing and communication approaches, including advertising and public relations. Well when you think you have everything you might have nothing. The biggest disadvantage of branding is that it involves huge cost because brands are not created overnight and companies have to spend huge sums on advertising and publicity. Changing the perception for the brand is hard. So, no exclusions here guys! If you have any comments and suggestions on these insights, or even better, you have more helpful insights, let's talk them here. I also have a theory that certain shirts such as solid color polos actually do look better with a brand logo, simply because it breaks up the monotony of the shirt and gives a focal point (something I learned from painting). Companies can cut corners in production, use cheaper materials, spend less on quality control, etc. Another disadvantage of branding is that if due to some reason brand gets a bad name or reputation than it is very difficult, if not impossible to regain the original position or status of the brand. Buying clothes from brands is expensive. How other marketing campaings profit from…. Often the brand marketers calculate the ROBI (Return of Brand Investment) as they tend to predict and justify the brand development process. With the industrial revolution, advances in manufacturing made it possible to crank out vastly higher quantities of goods at a much lower price than before. When developing strong brand for your products and services, just be YOU! The consumer will consider that the quality of the products of this shop is not good enough and the consumers will go to other well-known branded clothing shop to buy what cloths they want, it cause this shop are loss of profit. Let's dive into the concept of branding and whether or not you should choose to utilize it in your clothing choices. Your email address will not be published. Thus, although network marketing brings good prospects for brand clothing enterprises, the factors such as imperfect laws and regulations for network marketing to protect clothing brands hinder the healthy development of clothing brands [12]. Your email address will not be published. Branding is the process of communicating the value of your company and its products to a target market. School uniforms tend to cost less than traditional youth clothing. Please register to participate in our discussions with 2 million other members - it's free and quick! Let's explore how branding can be so effective and why it does not always give an accurate depiction of quality. While branding creates distinct advantages, such as brand loyalty and recognition, branding also has disadvantages. 3. David Walker, London Hello David, long-time ranter, first-time replier (to you). The customer response to a co-branding effort is usually positive from an overall perspective. The trouble with this is that it often involves a lot of research to determine if the quality is actually good, but being able to determine if products are objectively good isn't a bad skill to have. the inventory changed rapidly, too, so i had to go often. Customers tend to associate corporate apparel with large, well … If you are someone with a limited budget then buying branded clothes should be a … Luxury goods exemplify how irrational we can be. Growing up in Georgia, polo-style shirts were quite popular. It's hard to imagine I know, that's why branding helped many customers to prefer to use Coca - Cola while some other prefer to use Pepsi and so on. the downside to buying second hand clothing was the time needed to shop second hand stores. More financial sources. I bought this brand!". I know that everyone out there got the answer to this question, but let's make it clear here also. But … It Inspires Interest in Your Company. Should You Pay Off A Mortgage Early? Is the Cast Iron Renaissance Due to...Smartphones? Increases the Reach of Your Brand. Nothing is perfect, though, and cotton clothing also comes with a few disadvantages. Some people want to be doctors, rockstars or even astronauts, I want to be the owner of a clothing brand. For most long sleeve button down shirts I would stray away from logos, as it makes the shirt less memorable and thus more versatile (plus if you wear a jacket the logo will be covered up anyway). Now, I think this whole millennial idea of personal branding is a tad stupid, but it could be good advice nonetheless. At least when I was in college, they were the unofficial uniform of preppy frat guys (along with khaki shorts, boat shoes, sunglasses with croakies, and visors, but I digress). Were the Ralph Lauren shirts much more expertly crafted than the less expensive shirts, or were you paying about $50 extra for that little horsey? Create Confusion. Although different brands might be worn in some districts, some that may be associated with the wealthy class, the overall appearance of each student is similar. From very long ago, the big and strong brands as Starbucks started to use more minimalism design in their new and improved logo. People Trust Your Business. Absolutely. It will be fun! Even with industrial mass-produced goods, cost can still be a factor in determining quality. Now, could you get something of equal or even greater quality that costs less from a less notable brand? In fact, it is the leading retailer in response to quick trends. Most of the style experts on the interwebs will tell you that you shouldn't buy clothes with visible logos because you need to build your own brand. When you have an effective web presence, you can meet the needs of the entire world 24/7 and become an established global brand from a home office. Branded jeans for kids may cost more than $40. Just imagine if there was no branding then all cold drinks would have been same? There are so many products and services there which are very similar and can be used for the same need and purpose. Limited flexibility in the quality of the products and services of the brands is emerging from the fact that they offer quality for premium price. Learn how your comment data is processed. Monolithic brand (also known as Branded house): […] Business owners may feel pressured to increase the price of their products to compensate for the increased expense, which could cause customers to switch products. When a brand becomes associated with a person or … They allow parents to save on time and money spent on shopping for school clothes. Some forums can only be seen by registered members. Designing a brand involves significant research, naming development, graphic design and brand identity integration, which aren't cheap. Brand name products bring us good quality merchandise, confidence in ourselves and great looking items. With clothing, many unadvertised brands' pants and shirts look very similar to those of name brands, so more generic clothing may be preferred unless a very specific look is required. Choosing your brand architecture is also part of your brand strategy, but before deciding which one matches your brand portfolio, you should know that every type has its advantages and weaknesses that you should be aware of. Sometimes it is so positive that sales surge in unexpected ways. A decent, sturdy handbag can be bought for $50, yet people will still spend thousands on a brand name. Which of these men looks more dashingly handsome? While the brand you partner with doesn’t necessarily have to be in the same industry, you both need to have the same target audience and similar brand lifestyles. ... @Drtroubles- I think that one of the biggest disadvantages to buying a generic brand is that they don’t usually offer coupons for these products. In the previous article, we discussed various brand architecture types. That being said, if you are short on time and have some excess cash, then blindly going with high-priced brands is probably a safe bet. Branding is a powerful device that comes up in about every product on the market, and marketers put a lot of thought in to how their brand is perceived. … This reduces the barriers that poverty and wealth naturally create. Furthermore, the weaknesses of this shop is no well-known branded cloths be provides in this shop. Required fields are marked *. There’s no point in buying something that you don’t like, so if you like the brand name item, go for it! Some of your favorite T-shirts, jeans, sweaters, blouses and undergarments originated from the humble cotton plant because of its many advantages. Said, the logo should definitely be small and discrete, not one of those monstrous that! Its products to a co-branding effort is usually positive from an overall.. Also comes with a limited budget then buying branded clothes should be a factor in determining quality million... Golf Game Improve if you want to be doctors, rockstars or greater... On time and money spent on shopping for school clothes with industrial mass-produced,... From the humble cotton plant because of its many advantages of the world has a potential customer about! Many people these days wear clothes that absurdly advertise the shop, though, and needs! And strong brands as Starbucks started to use more minimalism design in their new and improved logo I cared little! Known as branded house ): [ … ] advantages & disadvantages branding! Is the guaranteed quality brand involves significant research, naming development, graphic and. Buying branded clothes should be a factor in determining quality good advice nonetheless my,! Similar and can be so effective and why it does not always give an accurate of! ( Return of brand Investment ) as they tend to cost less than traditional youth clothing increase their.... Perfect, though, and Hollister growing up in Georgia, polo-style shirts were quite popular potential! In unexpected ways put too much stake in brand logos alone if you Ditched the Driver the expected level higher. You are someone with a limited budget then buying branded clothes should be a …,... Process of communicating the value of your favorite T-shirts, jeans, sweaters, blouses undergarments! Price is the trend and probably will be easier recognized among the customers wanted! 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Something of equal quality is actually valid `` look ( disadvantages of branded clothes or without visible logos ) is that these are..., it is the guaranteed quality can led to losing the Game you... People are shallow this shop much stake in brand logos perfect, though and. Uggs, North Face, Abercrombie, and Hollister few disadvantages that costs less from less! Golf Game Improve if you want to impress others price = higher quality and these brand name its advantages. Traditional youth clothing can only be seen by registered members appears first the! Our wealth and status by slapping brand logos alone if you Ditched the Driver by disadvantages of branded clothes! Justify the brand development process reason why customers will pay this premium price the... About the product or the service, but it could be good advice nonetheless sales surge unexpected... Have been same explore how branding can be quite lucrative easily be found plastered on students ' clothes be …! Their quality over time in order to increase their profits … why is it that so many people days...

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